Within the past few years, the recruiting market has changed significantly. After years of high demand for talent, we saw a significant decline in recruiting activities and even lay-offs across most prestigious firms.
Besides that, requirements for the top positions have significantly increased: While a couple of years ago, you still could convince with a solid academic background and a strong personality, it is now essential to come from a target school, having top grades, outstanding practical experiences and proof of leadership skills in your extracurricular activities. Also, the interview process has become unforgiving: Even the slightest mistakes can push you out of the process.
On top of that, the preparation process of most other candidates has professionalized: Top business schools have dedicated preparation programs for their students, candidates put significant time and effort into their preparation, and people try to get an unfair advantage through insider information.
In short: If you still think that it is enough to read a book, watch YouTube videos and practice with your friends who never have been on the interviewer side, you are completely off track!
And that is also the reason why most candidates fail to get the offer …