(1) With your consent, you can subscribe to our newsletter/mailing, with which we inform you about our services and individual programs on an ongoing basis.

(2) We use the so-called double opt-in procedure to subscribe to our newsletter/mailing. This means that after you have registered, we will send you an e-mail to the e-mail address you have provided in which we ask you to confirm that you wish to receive the newsletter. If you do not confirm your registration, your information will be blocked and automatically deleted. In addition, we store the IP addresses used and the times of registration and confirmation. The purpose of this procedure is to be able to prove your registration and, if necessary, to clarify any possible misuse of your personal data.

(3) The only mandatory information for sending the newsletter / mailing is your e-mail address and your first name. The provision of further, separately marked data is voluntary and is used to address you personally. After your confirmation, we will save your e-mail address for the purpose of sending you the newsletter / mailing. The legal basis is Art. 6 para. 1 sentence 1 lit. f GDPR.

(4) You can revoke your consent to the sending of the newsletter at any time and unsubscribe from the newsletter. You can declare your revocation by clicking on the link provided in every newsletter e-mail or by sending an e-mail to johannes@mastering-consulting.com or by sending a message to the contact details given in the imprint.

(5) The data provided by you when registering for the newsletter will be stored by us until your revocation and exclusively for the purpose of sending the newsletter.

(1) We currently use the following social media plug-ins:

- Facebook

The data mentioned under § 3 of this declaration is transmitted to Facebook. Facebook stores this data for a period of 90 days. Facebook will anonymize your IP address immediately after collection. By activating the plug-in, your personal data is therefore transmitted to the respective plug-in provider and stored there (in the case of US providers in the USA). As the plug-in provider collects data in particular via cookies, we recommend that you delete all cookies via your browser's security settings before clicking on the grayed-out box.

(2) We have no influence on the data collected and data processing procedures, nor are we aware of the full scope of data collection, the purposes of processing or the storage periods. We also have no information on the deletion of the data collected by the plug-in provider.

(3) Facebook stores the data collected about you as user profiles and uses these for the purposes of advertising, market research and/or the needs-based design of its website. Such an evaluation is carried out in particular (even for users who are not logged in) to display needs-based advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles, whereby you must contact the respective plug-in provider to exercise this right. We offer you the opportunity to interact with the social networks and other users via the plug-ins so that we can improve our offering and make it more interesting for you as a user. The legal basis for the use of the plug-ins is Art. 6 para. 1 sentence 1 lit. f GDPR.

(4) Data is transferred regardless of whether you have an account with the plug-in provider and are logged in there. If you are logged in with the plug-in provider, your data collected by us will be assigned directly to your existing account with the plug-in provider. If you click the activated button and, for example, link the page, the plug-in provider also saves this information in your user account and shares it publicly with your contacts. We recommend that you log out regularly after using a social network, but especially before activating the button, as this way you can avoid being assigned to your profile with the plug-in provider.

(5) Further information on the purpose and scope of data collection and its processing by Facebook can be found in the privacy policy provided below. There you will also find further information on your rights in this regard and setting options to protect your privacy.

(6) Adresse von Facebook und URL mit Datenschutzhinweisen:

Facebook Inc., 1601 S California Ave, Palo Alto, California 94304, USA; http://www.facebook.com/policy.php; weitere Informationen zur Datenerhebung: http://www.facebook.com/help/186325668085084, http://www.facebook.com/about/privacy/your-info-on-other#applications sowie http://www.facebook.com/about/privacy/your-info#everyoneinfo. Facebook hat sich dem EU-US-Privacy-Shield unterworfen, https://www.privacyshield.gov/EU-US-Framework.

(1) We have integrated Wistia videos into our online offers, which are stored on https://wistia.com/ and can be played directly from our website.

(2) By using our services, Wistia receives the information that you have accessed the corresponding subpage of our website. In addition, the data mentioned under § 3 of this declaration will be transmitted. The legal basis for the processing of your data is Art. 6 para. 1 sentence 1 lit. f GDPR. Wistia stores this data for a period of 30 days. This takes place regardless of whether Wistia provides a user account through which you are logged in or whether no user account exists. If you are logged in to Wistia, your data will be assigned directly to your account. If you do not wish your data to be associated with your Wistia profile, you must log out before activating the button. Wistia may store your data as usage profiles and use them for the purposes of advertising, market research and/or the needs-based design of its website. Such an evaluation is carried out in particular (even for users who are not logged in) to provide needs-based advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles, whereby you must contact Wistia to exercise this right.

(3) Further information on the purpose and scope of data collection and its processing by Wistia can be found in the provider's privacy policy. There you will also find further information on your rights and setting options to protect your privacy. Wistia's privacy policy is available at https://wistia.com/privacy.

(1) We use Google Adwords to draw attention to our services on external websites with the help of advertising material (so-called Google Adwords). We can determine how successful the individual advertising measures are in relation to the advertising campaign data. We are interested in showing you advertising that is of interest to you, making our website more interesting for you and achieving a fair calculation of advertising costs.

(2) These advertising materials are delivered by Google via so-called “ad servers”. For this purpose, we use ad server cookies, through which certain parameters for measuring success, such as the display of ads or clicks by users, can be measured. If you access our website via a Google ad, Google Adwords will store a cookie on your PC. These cookies generally lose their validity after 30 days and are not intended to identify you personally. The unique cookie ID, number of ad impressions per placement (frequency), last impression (relevant for post-view conversions) and opt-out information (marking that the user no longer wishes to be addressed) are usually stored as analysis values for this cookie.

(3) These cookies enable Google to recognize your internet browser. If a user visits certain pages of an Adwords customer's website and the cookie stored on their computer has not yet expired, Google and the customer can recognize that the user clicked on the ad and was redirected to this page. A different cookie is assigned to each Adwords customer. Cookies can therefore not be tracked via the websites of Adwords customers. We ourselves do not collect and process any personal data in the aforementioned advertising measures. We only receive statistical evaluations from Google. Based on these evaluations, we can recognize which of the advertising measures used are particularly effective. We do not receive any further data from the use of the advertising material; in particular, we cannot identify users on the basis of this information.

(4) Due to the marketing tools used, your browser automatically establishes a direct connection with the Google server. We have no influence on the scope and further use of the data collected by Google through the use of this tool and therefore inform you according to our level of knowledge: Through the integration of AdWords Conversion, Google receives the information that you have accessed the corresponding part of our website or clicked on an advertisement from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, there is a possibility that the provider will find out your IP address and store it.

(5) You can prevent participation in this tracking process in various ways: a) by setting your browser software accordingly; in particular, suppressing third-party cookies will prevent you from receiving ads from third-party providers; b) by deactivating cookies for conversion tracking by setting your browser to block cookies from the domain “www.googleadservices.com”, https://www.google. de/settings/ads, whereby this setting will be deleted if you delete your cookies; c) by deactivating the interest-based ads of the providers that are part of the “About Ads” self-regulation campaign via the link http://www.aboutads.info/choices, whereby this setting will be deleted if you delete your cookies; d) by permanently deactivating them in your Firefox, Internet Explorer or Google Chrome browsers under the link http://www.google.com/settings/ads/plugin. We would like to point out that in this case you may not be able to use all the functions of this website to their full extent.

(6) The legal basis for the processing of your data is Art. 6 para. 1 sentence 1 lit. f GDPR. Further information on data protection at Google can be found here: http://www.google.com/intl/de/policies/privacy and https://services.google.com/sitestats/de.html. Alternatively, you can visit the website of the Network Advertising Initiative (NAI) at http://www.networkadvertising.org. Google has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.

In addition to Google Adwords Conversion, we use the Google Remarketing application. This is a procedure with which we would like to address you again. This application enables our advertisements to be displayed to you when you continue to use the Internet after visiting our website. This is done by means of cookies stored in your browser, which are used by Google to record and evaluate your usage behavior when you visit various websites. This enables Google to determine your previous visit to our website. According to its own statements, Google does not merge the data collected in the context of remarketing with your personal data, which may be stored by Google. In particular, according to Google, pseudonymization is used in remarketing. Google Remarketing cookies are stored for a period of 24 months. The legal basis for the processing of your data is Art. 6 para. 1 sentence 1 lit. f GDPR.

(1) This website continues to use the online marketing tool DoubleClick by Google. DoubleClick uses cookies to display ads that are relevant to users, to improve campaign performance reports or to prevent a user from seeing the same ads more than once. Google uses a cookie ID to record which ads are displayed in which browser and can thus prevent them from being displayed more than once. In addition, DoubleClick can use cookie IDs to record so-called conversions that are related to ad requests. This is the case, for example, when a user sees a DoubleClick ad and later visits the advertiser's website with the same browser and makes a purchase there. According to Google, DoubleClick cookies do not contain any personal information.

(2) Due to the marketing tools used, your browser automatically establishes a direct connection with the Google server. We have no influence on the scope and further use of the data collected by Google through the use of this tool and therefore inform you according to our level of knowledge: Through the integration of DoubleClick, Google receives the information that you have accessed the corresponding part of our website or clicked on an advertisement from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, there is a possibility that the provider will find out your IP address and store it.

(4) The legal basis for the processing of your data is Art. 6 para. 1 sentence 1 lit. f GDPR. Further information on DoubleClick by Google can be found at https://www.google.de/doubleclick and http://support.google.com/adsense/answer/2839090, as well as on data protection at Google in general: https://www.google. de/intl/en/policies/privacy. Alternatively, you can visit the website of the Network Advertising Initiative (NAI) at http://www.networkadvertising.org. Google has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.

(5) Cookies within the scope of Doubleclick by Google are stored for a period of 24 months.

The so-called pixel of the provider TikTok is used on our website. TikTok is a service of TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland.

The TikTok pixel enables us to identify visitors to our website as a target group for advertising (ads) within the TikTok service. The TikTok pixel enables us to place or display advertisements only to those users who are also interested in our offers and services. We can also track the effectiveness of the advertisements we place on TikTok and evaluate them for statistical and market research purposes by seeing whether users have been redirected to our website after clicking on a TikTok ad.

TikTok's privacy policy applies in this respect, which also contains more detailed information on the TikTok pixel and its functions. TikTok's privacy policy is available at https://www.tiktok.com/legal/privacy-policy-eea?lang=de.

The use of the TikTok pixel and the storage of any cookies is based on Art. 6 para. 1 lit. a GDPR (consent of the data subject).

We have also concluded a contract data processing agreement with TikTok, which ensures that TikTok protects the data of our website visitors and does not pass it on to third parties.

You can object to the collection by the TikTok pixel and the use of data within TikTok advertisements at any time by following the link “Update advertising tracking settings” at the end of the privacy policy and adjusting your settings as desired.

Auf unseren Internetseiten wird ein Pixel des Anbieters Salesviewer eingesetzt. Salesviewer ist ein Dienst der Salesviewer GmbH, Huestr. 30, 44787 Bochum, HRB 16602 am Amtsgericht Bochum. Der Salesviewer Pixel ermöglicht uns Datenmessungen zu Marketing-, Marktforschungs- und Optimierungszwecken einzusetzen. Hierzu wird ein javascript-basierter Code eingesetzt, der zur Erhebung unternehmensbezogener Daten und der entsprechenden Nutzung dient. Die mit dieser Technologie erhobenen Daten werden über eine nicht rückrechenbare Einwegfunktion (sog. Hashing) verschlüsselt. Die Daten werden unmittelbar pseudonymisiert und nicht dazu benutzt, den Besucher dieser Webseite persönlich zu identifizieren. Die im Rahmen von Salesviewer gespeicherten Daten werden gelöscht, sobald sie für ihre Zweckbestimmung nicht mehr erforderlich sind und der Löschung keine gesetzlichen Aufbewahrungspflichten entgegenstehen.

Die Datenschutzerklärung von Salesviewer ist abrufbar unter https://www.salesviewer.com/de/datenschutzerklaerung/. Weitere Informationen über die Konformität des Anbieters mit den geltenden datenschutzrechtlichen Vorschriften finden Sie zusätzlich unter https://www.salesviewer.com/de/plattform/datenschutz/.

Der Einsatz des Salesviewer Pixel sowie die Speicherung etwaiger Cookies erfolgen auf Grundlage von Art. 6 Abs. 1 lit. a DSGVO (Einwilligung des Betroffenen).

Wir haben außerdem mit Salesviewer einen Auftragsdatenverarbeitungsvertrag abgeschlossen, mit dem gewährleistet wird, dass Salesviewer die Daten unserer Webseitenbesucher schützt und nicht an Dritte weitergibt.

Der Datenerhebung und -speicherung kann jederzeit mit Wirkung für die Zukunft widersprochen werden, indem Sie bitte diesen Link https://www.salesviewer.com/opt-out anklicken, um die Erfassung durch SalesViewer® innerhalb dieser Webseite zukünftig zu verhindern. Dabei wird ein Opt-out-Cookie für diese Webseite auf Ihrem Gerät abgelegt. Löschen Sie Ihre Cookies in diesem Browser, müssen Sie diesen Link erneut anklicken.

(1) We use the Webflow tool on our websites. Webflow stores cookies that are required for the display and function of our website. The provider is Webflow, Inc, 398 11th Street, 2nd Floor, San Francisco, CA 94103, USA. Webflow's privacy policy is available at https://webflow.com/legal/eu-privacy-policy. Webflow has submitted to the standard contractual clauses of the EU Commission. We have concluded a contract with Webflow in accordance with Art. 28 GDPR.

(2) The use of Webflow and the storage of any cookies are based on Art. 6 para. 1 lit. a GDPR (consent of the data subject). A further permission to use Webflow results for us from Art. 6 para. 1 lit. f GDPR. Consent given to us can be revoked at any time via the advertising tracking settings.

(1) Furthermore, our websites use the remarketing function “Custom Audiences” of Facebook Inc (“Facebook”). This allows users of the website to be shown interest-based advertisements (“Facebook ads”) when they visit the Facebook social network or other websites that also use the process. In this way, we pursue the interest of showing you advertisements that are of interest to you in order to make our offers more interesting for you.‍

(2) Due to the marketing tools used, your browser automatically establishes a direct connection with the Facebook server. We have no influence on the scope and further use of the data collected by Facebook through the use of this tool and therefore inform you according to our level of knowledge: Through the integration of Facebook Custom Audiences, Facebook receives the information that you have accessed the corresponding website of our Internet presence or have clicked on an advertisement from us. If you are registered with a Facebook service, Facebook can assign the visit to your account. Even if you are not registered with Facebook or have not logged in, it is possible for the provider to find out and store your IP address and other identifying features.

(3) The deactivation of the “Facebook Custom Audiences” function is available for logged-in users at https://www.facebook.com/settings/?tab=ads#_möglich.

(4) The legal basis for the processing of your data is Art. 6 para. 1 sentence 1 lit. f GDPR. Further information on data processing by Facebook can be found at https://www.facebook.com/about/privacy.